EMERGING CONSUMERS REACHED
INCREASE IN HEALTH INSURANCE
INCREASE IN LIFE INSURANCE
Apollo is one of the leading financial services companies in East Africa, providing insurance, pensions and investments via its operations in Kenya, Uganda and Tanzania. Through its wholly owned subsidiary, APA, it sells a full range of protection products, from life insurance to health insurance, along with a comprehensive suite of personal and commercial insurances.
Apollo targets underserved consumers across Sub-Saharan Africa, who previously had limited access to financial services products, making it well positioned to participate in the future growth of emerging consumers in these markets.
The LeapFrog Difference
LeapFrog invested in Apollo in 2011, forming a partnership that focused on creating a dedicated emerging consumer strategy and developing and scaling pioneering new health insurance coverage. Our support aided Apollo’s expansion in Uganda, and underpinned the launch of a number of new products for underserved consumers including micro and agricultural insurance, and last need and hospital cash insurance. LeapFrog exited Apollo in 2014, selling our stake in the business to global insurance giant Swiss Re.
Leapfrog invested in Apollo as part of our Financial Services portfolio, alongside the following companies who a delivering profit with purpose: