Shriram

Founded in 1974, Shriram Group is one of India’s most respected and trusted mass-market financial services providers. Creating prosperity from the ground up by focusing on underserved consumers, for many of its customers, Shriram is one of the first points of contact they have with the formal financial system. 

The company reaches people through a smart and low-cost distribution strategy, using large agency forces in local villages. It sells into traditional ‘Chit’ programs – or rotating credit and saving schemes – as well as direct to new customers in towns and villages across India.