David WorldRemit

Zepz

Slashing remittance costs for low-income consumers

Industry:

Payments

Region:

Global

Website:

zepzpay.com

$ 1.3 0 B+

Monthly send volumes

5,000 0 +

Transfer routes

130 0

Recipient countries

Zepz is a fast-growing international payments firm, delivering affordable online money transfers for customers in 50 markets to remit money to recipients in 130 countries. Each month the company acquires ~100k new customers and sends more than $1.3B.

Remittances are a key source of income for many emerging consumers, and often make up a significant component of GDP for developing countries. UN Secretary-General António Guterres described them as a “lifeline of the developing world”1.

In 2022, global remittances in the formal market totalled $626B, representing 5% year-on-year growth2. The informal market may be similarly large. Despite the size of the market, the P2P cross-border payments market remains predominantly offline and is characterised by high transaction costs and poor customer experience.

The global average cost for sending remittances is 6.3%, more than double the target of 3% set by the UN’s Sustainable Development Goal 103. In Sub-Saharan Africa that cost is substantially higher at above 8%, due in part to low penetration of formal digital remittance providers and use of black-market money exchangers4.

These high transaction costs have significant impacts on low-income households. Around 75% of remittance flows are used to meet the immediate needs of emerging consumers, such as food, healthcare and education5.

Remittance flows to low and middle income countries are a key contributor to economic growth, surpassing the sum of foreign direct investment and overseas development assistance in 20226. In Somalia, the home country of Zepz founder and chairman Ismail Ahmed, remittances account for 35% of the economy7, and help finance the country’s substantial trade deficit as well as stabilise the local currency8.

As the first financial product used by many lower income people, remittances often act as a stepping stone to further financial inclusion, from bank accounts to savings and loan products.

1 United Nations, Press Release, June 2021 2 World Bank, Remittance Flows Register Robust 7.3% Growth, November 2021 3World Bank, Remittance Prices Worldwide, September 2021 4 World Bank, Remittance Flows Register Robust 7.3% Growth, November 2021 5 GFRID, Summit 2021 Summary of Proceedings 6 Ibid 7 World Economic Forum, The World’s Top Remittance Recipients, May 2021 8 World Bank, Somalia Economic Update, July 2017.

Remittances, Foreign Direct Investments and Official Development Asistance Flows to Low-and-Middle Income Countries 1990-2022 Remittances, Foreign Direct Investments and Official Development Asistance Flows to Low-and-Middle Income Countries 1990-2022
Source: World Bank - Knomad 2021
Remittances, Foreign Direct Investments and Official Development Asistance Flows to Low-and-Middle Income Countries 1990-2022 Remittances, Foreign Direct Investments and Official Development Asistance Flows to Low-and-Middle Income Countries 1990-2022
Source: World Bank - Knomad 2021

Zepz increases access to affordable, efficient and secure digital remittances for emerging consumers, sending over $1.3B per month from 50 countries to recipients in 130 countries in 2022.

Somaliland migrant Ismail Ahmed founded WorldRemit, now known as Zepz, in 2010 after recognising the need for affordable money transfers between countries. The company has revolutionised P2P cross-border payments, an estimated $1 trillion market opportunity, by leveraging the increasing uptake of mobile phones.

Zepz services over 5,000 transfer routes with its digital remittances, including in many previously underserved markets  which relied on high-cost providers. Customers using the company’s WorldRemit and Sendwave brands enjoy a fast, flexible user experience, with 85% of transactions are settled in minutes. Senders have the option to remit money into bank accounts, cash pick-up points, or into mobile wallets for cash-out and airtime top-ups. Compared to cash remittance services, the cost of digital remittance is significantly lower in both fees and FX margins9.

Zepz has built an expansive agent network to connect with recipients of funds no matter where they are located, reducing distance to access points and so lowering travel costs for receivers of money transfers. Identification and registration of customers is simplified through an online verification process backed by card payment infrastructure, removing a key pain point for the receiving low-income consumers who often have little documentation.

Zepz’s remittance network also supports financial inclusion, with transaction records from transfers creating documentation that can be leveraged to assess creditworthiness for credit products10.

9 IFAD, Global Forum on Remittances, Investment and Development Forum, 2021 10 Ibid

Average cost of sending $200 by region Average cost of sending $200 by region
Source: World Bank, 2021
Average cost of sending $200 by region Average cost of sending $200 by region
Source: World Bank, 2021

Since LeapFrog’s investment in 2017, Zepz has grown into a key player in the high-growth crossborder payments market, expanding its emerging consumer reach from 5.4 million to more than 44 million, an impact multiple of 8x.

LeapFrog has supported the company to expand its footprint rapidly through inorganic growth, assisting with the acquisition of app-based remittance company Sendwave, increasing its footprint to over 130 countries in Africa and Asia.

To improve Zepz’s global reach, LeapFrog has made several introductions to mobile money operators and cash-out partners in high priority markets. The company now has 300+ cash-out partnerships with local institutions, which also bring trained agents and in-country support to assist transfer recipients in emerging markets. Over 45% of customers are women, and remittance recipients on average support a five-person household.

Zepz and LeapFrog have worked together to reduce the average transfer rate to 2-3%, versus a global average of 6.3% (and as high as 9% in Sub-Saharan Africa). Over the course of the investment, annual transactions per customer have doubled, a clear indicator of customer value. Meanwhile, turnaround time for customer complaints has fallen from 5 days (2020) to 2-4 days (2021).

Since 2017, LeapFrog has also supported critical hires to further strengthen the team and improve business discipline and intensity for its next stage of growth.

Page last updated May 2023.

Remittance Impact According to Household Income Level Remittance Impact According to Household Income Level
Source: IFAD 2015
Remittance Impact According to Household Income Level Remittance Impact According to Household Income Level
Source: IFAD 2015