CX Launchpad

Creating Impact with Customer Experience

Across Africa and Asia, some two billion emerging consumers are seeking access to essential healthcare and financial services that help build secure and sustainable livelihoods.

LeapFrog supports portfolio companies to become more customer-centric to be able to deliver relevant, affordable and quality products. CX Launchpad is an initiative of LeapFrog to build capabilities in companies to enhance end to end customer experience (CX). Portfolio companies share and learn in a project oriented community of practice guided by senior LeapFrog experts.

In 2022, LeapFrog released the Creating Impact with Customer Experience report, to highlight the work of our CX Launchpad and the portfolio companies that participated, to tailor digital products to emerging consumer needs. 

Download the Full Report

LeapFrog’s Creating Impact with Customer Experience report highlights the work of the company’s CX Launchpad program to tailor digital products to emerging consumer needs.

With detailed case studies, and information about the CX Launchpad process and toolkit, this report is a window into power of Customer Experience to bring about meaningful impact in emerging markets.


Launch of a digital micro-insurance in Ghana through human-centered development process. The company added over 150,000 new customers within months after launch. 

Transformation of customer journey for micro-enterprise loan in India. The company reduced the turn around time for loan disbursement by more than 50% and saw significant improvement in disbursement volume.

Re-design of loyalty program in Kenya. The company saw 4X improvement in membership registrations within 2 quarters of launch. 

See CX Launchpad in Action

ARM Pensions

Impact in your inbox.

Subscribe to our newsletter to stay updated on the latest in impact investing and new models of business and leadership.

We respect your privacy, as outlined in our privacy policy.

LeapFrog Investments