Kelly Nguyen

Profit-with-Purpose Analyst

Kelly is a profit-with-purpose analyst within the LeapFrog team. She works with the wider impact and investment teams, providing analysis through the entire deal cycle, in line with LeapFrog’s proprietary performance measurement framework. Kelly joins LeapFrog from Bankable Frontier Associates (BFA), a global strategy consulting firm specialising in financial inclusion and fintech solutions for emerging markets. Her work at BFA was focused on acceleration of more than 20 early-stage inclusive fintech startups within Catalyst Fund, a program funded by JP Morgan Chase and the Gates Foundation. Kelly also collaborated with microfinance institutions across markets such as Vietnam, Bangladesh, Mexico and Colombia on their digital transformation journey, and on cross-selling strategies. Additionally, Kelly played a key role in the Vietnam Digital Payment Diagnostics project led by UN Better Than Cash Alliance. She is experienced in project management, strategy and product development in digital financial services for emerging consumers. Kelly has earned a bachelor’s degree in business management from Babson College. She is fluent in Vietnamese.