toomas-tartes-27HacQwqvA0-unsplash

HDBank

Vietnam’s engine for MSME credit growth

Industry:

Financial Services

Region:

Vietnam

50,000 0 +

MSME customers

16,300 0

Staff

28 0 % Loan

Growth

HDBank, is a top-tier Vietnamese commercial and retail bank, improving access to credit across the country. The company has established itself as a leader in sustainable banking in Vietnam, and offers a suite of innovative products via a growing agent network that already covers 63 cities and provinces.

Micro, small and medium enterprises (MSMEs) account for more than 98% of all businesses in Vietnam, nearly 70% of GDP, and 80% of employment, but low banking penetration rates mean many small businesses rely on informal loans.

Limited access to formal credit has a stark impact on the Vietnamese business sector. In 2020, 41% of Vietnamese businesses reported difficulty accessing credit. Meanwhile, nearly half of Vietnamese adults do not have access to bank credit, threating the future growth of the country1.

A flourishing “black credit” sector has evolved over time to fill this gap, including many unlicensed providers who charge high rates of interest and use unscrupulous debt collection methods2. Estimates suggest the black credit sector in Vietnam is valued at up to 30% of the formal credit provided by commercial banks, equivalent to about $50 billion per year3. Informal lenders often exploit social networks and popular messaging applications to market their products directly to consumers, evading scrutiny from regulators. Disproportionately, the black credit sector targets low income and financially illiterate people like farmers, ethnic minorities, factory workers and street vendors4.

Vietnamese business lending has also historically failed to support women entrepreneurs, who now account for 21% of business owners in the country5. 37% of women-owned MSMEs reported being able to access a bank loan in the past two years, compared to 47% of male business owners, representing a gender financing gap of $1.2 billion annually6. Even when women entrepreneurs do qualify for a bank loan, they tend to receive proportionately less credit than men. This gender financing gap further exacerbates existing barriers for women entrepreneurs in Vietnam.

1 Vietnam Investment Review, Vietnam faces possible financial accessibility and awareness gap, 2021 2 ISEAS, Debunking the Informal Credit Myths: Is Credit Liberalization the Magic Solution to Loan Sharking?, 2019 3 Ibid 4 Ibid 5 IFC, Market study on women-owned enterprises in Vietnam, 2017 6 Ibid.

Alternative Sources of Capital 2022 Alternative Sources of Capital 2022
Source: PCI Survey 2022. Question - "Where bank loans are not accessible, which of the following does your firm recourse to as a source of capital? And average interest rate per annum?
Alternative Sources of Capital 2022 Alternative Sources of Capital 2022
Source: PCI Survey 2022. Question - "Where bank loans are not accessible, which of the following does your firm recourse to as a source of capital? And average interest rate per annum?

HDBank is a listed top-tier Vietnamese commercial and retail bank serving 15 million customers, especially low-income consumers and MSMEs.

It operates 347 branches and transaction offices, over 23,000 points of sale, and employs more than 16,300 staff across the country. MSME customers comprises 49% of HDBank’s total loan book, with 50,000 individual MSME customers.

HDBank’s strong focus on MSME customers extends to low income rural communities. Agricultural lending represents 27% of their retail loan book, with these loans often used to support farming investment in better crops and animal husbandry methods. Key markets include areas that have traditionally faced financial exclusion, including the central highlands region (36%), South-Eastern region (35%) and Mekong (23%).

Retail consumers are served by the group’s subsidiary, HD Saison, the third largest consumer finance company in Vietnam. HD Saison primarily targets those earning less than US$180 a week, offering vehicle, cash, and consumer durable loans. HD Saison’s cash loans are frequently used by customers to accommodate economic and health shocks. These loan products provide an alternative to black credit, with flexible repayment options to help avoid the negative cycle of indebtedness.

Together, HDBank and HD Saison cover all 63 cities and provinces in Vietnam, with most of its new transaction points targeting customers in rural, remote and isolated areas who have limited access to modern banking and financial products. The bank’s strong digital focus is helping to reach these customers, providing access no matter where they live.

HDBank is exploring ways to offer further financial inclusion products, including health and life insurance policies, leveraging cross selling opportunities through its digital lending platforms. The bank is also pioneering green credit in Vietnam to support renewable energy projects, including financing an estimated $800m in climate finance projects by 2025, to reduce emissions by 54,000 tonnes of CO2 per year.

HDBank's Distribution Network HDBank's Distribution Network
Source: Company Data
HDBank's Distribution Network HDBank's Distribution Network
Source: Company Data

LeapFrog invested in HDBank in 2021, committing to support the bank’s growth, with a focus on efforts to improve financial inclusion for Vietnam’s emerging consumers and MSMEs.

Along with other key investors including IFC and DEG, the funding has strengthened the bank’s capital base and allowed it to expand its lending to more retail customers and MSMEs, including women-owned-or-led businesses. LeapFrog is working with HDBank to further tailor services to meet the unique needs of women entrepreneurs, including providing preferential interest rates to this segment and focusing marketing efforts on this group.

Technological improvements are also a major focus. Research shows 71% of Vietnamese bank customers are open to purchasing banking products or services through digital channels, but only 23% have completed the purchase of a bank product online or through a bank’s mobile app7. LeapFrog’s Customer Experience team is working closely with HDBank to improve user experience of its digital apps, including conducting market research and competitor mapping to understand customer preferences and narrow this gap.

LeapFrog‘s deep experience in insurance is an asset to the company, helping to expand their bancassurance strategy. At present, the bank offers life insurance to only 5% of their retail customers, indicating considerable room for growth through optimisation of the bank’s sales and operations channels. HDBank aims to grow the number of its rural customers— mainly small-scale agri-based and informal businesses— substantially over the next five years. Regulators in Vietnam have earmarked agent banking as a tool to improve customer access in these underserved areas8.

The investment team is also helping HDBank to enhance its ESG practices by introducing IFC Performance Standards and implementing its own Environmental and Social Management System, building off LeapFrog’s own best-in-class processes.

7 McKinsey & Co, Emerging markets leap forward in digital banking innovation and adoption 8 World Bank, Social Protection Payments assessment for Vietnam.

 

Page last updated May 2023.

Most consumers are open to buying financial products via digital, but far fewer make a purchase, especially in emerging markets. Most consumers are open to buying financial products via digital, but far fewer make a purchase, especially in emerging markets.
Source: McKinsey Asia-Pacific PFS Survey 2021
Most consumers are open to buying financial products via digital, but far fewer make a purchase, especially in emerging markets. Most consumers are open to buying financial products via digital, but far fewer make a purchase, especially in emerging markets.
Source: McKinsey Asia-Pacific PFS Survey 2021