LEAPFROG_INDIA_CARDEKHO_2ND_CREW_B-ROLL_MEDIA_LIBRARY-001.mov.00_05_48_13.Still008

CarDekho

Emerging Asia’s springboard for mobility

Industry:

Financial Services

Region:

South Asia

86 0 %

Buyers visit site

10,000 0 +

Active sales agents

3.6 0 M+

Emerging consumer customers

CarDekho is a leading auto-tech and mobility financing company in India, operating auto sales, classifieds, finance, and insurance businesses. It serves 3.6 million emerging consumers, and a staggering 86% of Indian purchasers will visit the platform before buying a vehicle.

For many millions of emerging consumers, mobility is the key that unlocks opportunity. Mobility dramatically increases school enrolments, improves access to healthcare, broadens employment opportunities, and is a major source of direct employment for many emerging consumers1.

Mobility is deeply linked to poverty, and emerging consumers are quick to improve their personal mobility once they can afford it2 . Increasingly, as economies move online, transporting goods and people, and delivering urban services like food, is also a major source of direct employment for emerging consumers3. Traditionally, however, access to mobility for emerging consumers has been a difficult and fraught experience.

Personal finance is hard to obtain, insurance can be costly, vehicles fail to meet safety and emissions standards, and market pricing is opaque. In India, for instance, 80% of all car sales happen outside of the showroom, through private sales or informal dealers selling out of garages and online.

There are estimated to be ~30,000 vehicle dealers, and these dealers frequently tamper with odometers or perform rudimentary repairs, fail to facilitate clean title transfers, carry small inventories that offer less choice, and require high margins on vendor-organised finance to compensate for lack of scale and volume.

Overall, this leads to low consumer trust4 . In this context, supporting increased access to mobility encompasses both delivering financial inclusion through vehicle finance and insurance options, and also delivering quality and consistency to lower-income consumers via more transparent vehicle marketplaces.

1 Roads to Equal Access: the Role of Transport in Transforming Mobility, UNESCAP (2017) Microsoft Word – Article 6 (unescap.org) 2 Pramit Bhattacharya, “How much the richest 1% earn and spend,” Mint, December 2, 2016. 3 Understanding Transportation in Emerging Economies, CSIS (2019) 4 Indian Blue Book Pre-Owned Car Market Report (2021).

Trust and transparency in India's vehicle market Trust and transparency in India's vehicle market
Source: IBB Pre-owned Car Market Report.
Trust and transparency in India's vehicle market Trust and transparency in India's vehicle market
Source: IBB Pre-owned Car Market Report.

CarDekho is a leading auto-tech and mobility financing company in India, operating auto sales, classifieds, finance, and insurance businesses. It serves 3.6 million emerging consumers, and a staggering 86% of Indian purchasers will visit the platform before buying a vehicle.

CarDekho’s market position gives it enormous power over the story of mobility in India, and in other emerging economies across Southeast Asia like Indonesia, Philippines, and Malaysia where it is expanding its presence. CarDekho’s insurance subsidiary, InsuranceDekho, is one of the largest digital insurance brokers in India. It enables millions of emerging customers to access insurance products and at the same time provides employment to over 10,000 active sales agents from Tier II and Tier III cities in India. Overall, CarDekho’s products and services reach 3.6 million emerging consumers (defined in India as those with monthly household income less than US$600). Of these, the majority purchase vehicle insurance (3.3 million), but there is an increasing segment seeking used vehicles (300,000) and used vehicle finance (100,000).

The average used car buyer on CarDekho earns a relatively small salary or runs a small business and may not have a fully documented recurring source of income. Three quarters of those who accessed used car finance through CarDekho earn less than US$10,000 per year.

These low-income consumers are dramatically under-served. For instance, used car loan penetration is ~17% in India, compared to developed markets where penetration is ~75%. CarDekho not only improves access to vehicle insurance and finance but has made a concerted effort to improve the quality of vehicles sold on its platform. It provides documentation on each vehicle that validates ownership and accident history, as well as promotes new and affordable EVs like those produced by Mumbai-based startup Strom Motors and existing manufacturers like Tata, some of which retail for as little as US$ 6,000.

CarDekho will be an important platform in enabling India’s transition to electric vehicles (EVs). Tax incentives and subsidies across Indian states now mean it is realistic that low-income consumers can upgrade traditional petrol and diesel vehicles for EVs. In Q1 FY22, there were 3.3m searches for EVs on CarDekho’s sites.

India's mobility is driven by access to financial services India's mobility is driven by access to financial services
Source: Outlook India, Insurance Information Bureau, CarDekho
India's mobility is driven by access to financial services India's mobility is driven by access to financial services
Source: Outlook India, Insurance Information Bureau, CarDekho

LeapFrog believes that balancing access to mobility with improvements in transport safety and environmental impact is key to delivering an overall improved quality of life to emerging consumers.

LeapFrog will leverage its long history and expertise in growing Indian insurance leaders, with prior investments in Mahindra Insurance Brokers and Shriram Group, to enhance the reach of CarDekho’s vehicle insurance products, expand its agency network, and explore opportunities to expand into health and life insurance. A key part of the mobility story also involves enhancing the access of women and girls to both vehicle loans and purchases. This starts at the top in a traditionally male-dominated sector, and so LeapFrog will support efforts by CarDekho to improve women’s representation on the board of directors and will work with the company to improve diversity across its leadership team.

LeapFrog’s CX Launchpad team plans to support CarDekho to grow across low-income consumers seeking access to their first vehicle or to upgrade their existing vehicle, including by expanding used vehicle finance products, which offer lowincome consumers access to more affordable vehicles, but which banks typically eschew.

India is on the cusp of making EVs truly affordable, with a range of domestic manufacturers launching affordable EVs in a revolution similar to the proliferation of cheap petrol cars a decade ago. We believe it is important to help CarDekho both grow its reach into the emerging consumer segment, through improved delivery of its finance and insurance products, while also supporting the company to aggressively expand low emission vehicle sales across emerging Asia. LeapFrog’s capital will accelerate the portal’s growth into new emerging consumer markets and ensure affordable finance and insurance products can help catalyse an upgrade of existing vehicle fleets to EVs.

LeapFrog will work with CarDekho on environmental programs across its platform, and to track and target key impact data including average selling prices, vehicle types, % first time buyer, EMI/income ratios and other factors that indicate CarDekho’s products are ever more accessible and affordable to emerging consumers.

CarDekho Emerging Consumer Reach CarDekho Emerging Consumer Reach
Source: Company Data
CarDekho Emerging Consumer Reach CarDekho Emerging Consumer Reach
Source: Company Data