Soft-logic

Softlogic Life

Sri Lanka's fastest-growing life insurer

50 0 m

WRITTEN PREMIUMS

16 0 %

MARKET SHARE

250,000 0

POLICIES SOLD ANNUALLY

A leading life insurer and one of the fastest growing companies in Sri Lankan life insurance, Softlogic Life has established itself at the forefront of an underpenetrated, high-growth market.

Providing essential individual life and health, group life and other insurance policies, Softlogic Life is a leader in customer-centric product innovation, including tailor-made products such as a worldwide cashless hospital settlement product integrating more than 60 local hospitals, doorstep doctor visits and medical testing. The company was also first-to-market in Sri Lanka in offering life insurance via mobile phone technology.

Since its inception, Softlogic Life has been striving to improve the quality of life of Sri Lankans through relevant disruptive innovations and digitalization. Industry-first innovations such as one-day automated claims settlement, 1-minute hospitalization claim settlement, 100% digitalized sales platform, automatic policy issuance and mobile based micro products has helped the company to deliver a superior customer experience, which has been instrumental in enhancing its competitive position.

LeapFrog invested in Softlogic Life in 2018 to help this exciting company accelerate its growth strategy. Benefitting from our deep expertise in insurance and financial services, and in particular our experience in channel expansion and solidifying strategic relationships, Softlogic Life is poised to meet its impressive growth targets.

By taking advantage of a diversified distribution strategy, and, in particular delivering insurance in partnership with mobile companies and financial institutions, we plan to help Softlogic Life increase the reach of its products to the Sri Lanka’s emerging consumers.